Larry Roshfeld is an experienced senior executive who has led successful company and product launches across the business software industry.
To AffirmLogic, Larry has brought vision-driven leadership with a focus on metrics and execution. Skilled in early-stage and high-growth situations in both private and public companies, he has been a pivotal part of AffirmLogic’s growth strategy. His ability to deliver profitable revenue with market leading products and services has been proven repeatedly on a global level in a range of vertical and geographic markets.
Larry’s focus is on creating and growing technology businesses, and on generating revenue and profit growth by:
Larry holds a Bachelor’s in Chemistry from Clark University, a Master’s in Consulting Psychology from Harvard University and is a graduate of the MindShare CEO program.. He began his career at Lotus Development, a pioneer in the business application software industry. After a series of key business and technical roles, he was promoted to General Manager of Lotus 1-2-3 and Lotus’ Desktop Applications. After IBM acquired Lotus, Larry served as General Manager of IBM’s Internet Applications Division. He also served as Vice President of Products at Manugistics, a leading Supply Chain Management software vendor.
Shifting his focus to startup companies, Larry served in CEO, COO or other senior executive positions for a number of pioneering and successful software startup companies, including Riverbed Technologies, Approva, CorasWorks, CivicUS, Sonatype, Trigon Health and Lumeon. He also serves as a mentor and business consultant to entrepreneurs and startup companies, helping them to identify business opportunities; to develop and refine business plans; to perform competitive analyses and build investor presentations; to raise capital; and to implement launch plans.
Hyperion’s unique computational techniques and intuitive output formats allow today’s malware, CERT, Reverse Engineers (RE), and Computer Network Defense (CND) analysts to cut hours off their analysis time for each investigation they conduct.